Cialdini’s Six Principles of Persuasion Applied to Diversity & Inclusion

I’ve recently read the book Influence: Science and Practice by Robert. B. Cialdini (Professor of Psychology at Arizona State University). In his research, Cialdini attempted to understand how humans make buying decisions.  The key premise of the book is that in a complex world where people are overloaded with information, people rely on generalizations when Read more about Cialdini’s Six Principles of Persuasion Applied to Diversity & Inclusion[…]

Market Research Action Plan

Introduction Market research will help you understand your users. Market research is any set of techniques used to gather information and better understand an organisation’s target market. This information is used to design better products, improve user experience and craft a marketing message that attracts leads. Primary research is information gathered through self-conducted research methods such as Read more about Market Research Action Plan[…]

Community Building Action Plan

Introduction In the fast-paced world of modern technology, building online communities for your customers or members to learn, share, and collaborate is critical for increasing your organisation’s growth and relevance. Successful online communities can help you engage and inspire your audience. Communities do not grow on their own. Different kind of users will be activated Read more about Community Building Action Plan[…]

Business Connecting Action Plan

Introduction Business connecting is modern, authentic networking on a basis of trust and sincere interest. It is not about hardcore selling, simply exchanging business cards or sharing Facebook ads. By applying the 6 steps of Business Connecting you will become visible and attract relevant contacts. The 6 steps give you a strategy to turn your Read more about Business Connecting Action Plan[…]

Groundwork For Attracting New Clients And Talents

Groundwork consists of research that can lead you and your company to strategic choices that will not only have short but also long-term effects. A couple of months ago, a client asked me for advice on their sales, marketing and branding strategy. I noticed something was missing, I had no research and a limited amount Read more about Groundwork For Attracting New Clients And Talents[…]

The Struggles of the Business Connector

It is Time for Acknowledgement of Their Gifts and Time! The Born Connector At school children are still most valued by their ability to learn facts. Once they are a teenager they have to choose their next educational steps, which usually means choosing a study that will help them become a professional in a certain Read more about The Struggles of the Business Connector[…]

Step 6: Offline Visibility

How To Make Yourself More Visible Offline The power of networking, unforgettable presentations and amazing events How can I improve my networking, presentation and organising skills? Prepare yourself for in-person visibility opportunities After having a look at your online visibility, it is now time for your offline visibility. There are several ways to let people, usually locally, Read more about Step 6: Offline Visibility[…]

Step 5: Online Visibility

How To Make Yourself More Visible Online The power of social media I want to use social media in order to be more visible online, how should I start? Social media channels Nowadays, there are a lot of social media on the market. When you want to start using them, you have to decide which ones will benefit Read more about Step 5: Online Visibility[…]

Step 3: Audience

How To Find Your Perfect Audience Creating and using persona profiles How can I improve the engagement with my target audience? Get to know your audience If you want to engage your audience, it is necessary to ask yourself the questions: who is actually my target audience, and how can I best address them? A way to get to Read more about Step 3: Audience[…]

Step 2: Your Story

How Your Story Can Attract Relevant Business Contacts The importance of finding your why What kind of message about my expertise or business will attract the right people? Why your story is so important When talking to people or showing content online, you need to have clarity on which message you want to bring across. Therefore; preparing Read more about Step 2: Your Story[…]

Modern Networking 6 Steps

Modern Networking Explained in 6 Easy-to-Apply Steps Creating a strategy that will move your career and business forward Business — Connecting Business: the conversion of relevant contacts into profitable relationships Connecting: the human connection before a business connection For who? Professionals and businesses who want to become more visible and turn relevant contacts into profitable relationships. You are Read more about Modern Networking 6 Steps[…]

From Jobs to Clients

First I Found Reasonable Jobs, Later On, Amazing Clients Found Me How my Business Connecting skills made this happen How it all started 12 Years ago a friend told me that I should start organising professional networking trainings. I asked her why she suggested this? She told me that what I was doing all the time was something Read more about From Jobs to Clients[…]