DO YOU WANT TO BUILD A STRONG CLIENTBASE TO DRIVE BUSINESS GROWTH?
Business research will help you understand your users. It is any set of techniques used to gather information and better understand an organisation’s target market. This information is used to design better products, improve user experience and craft a marketing message that attracts leads. Primary research is information gathered through self-conducted research methods such as online surveys, interviews and focus groups. Secondary research is information gathered from previously conducted studies, such as trend reports, market statistics and industry content. This is particularly useful for analysing your competitors.
| Objectives | Scope | Culture & Politics | Target Market | Competitors | Recommendations |
|---|---|---|---|---|---|
| Determining the research objectives | Defining the exact research scope | Investigating the cultural and political climate | Diving into the specifics of the target market | Analysing the competitors | Finding the best routes to market |